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Passing the "Mom" test
I just got back from 2 weeks in Japan so I missed a lot of the excitement (and work!) of the beta launch. When I got back of course one of the first calls was to my mom to let her know I was safely back knowing she would be worried like all moms would be. As I'd expect many technology businesses do, we have to think about people outside of our colleagues and those not as comfortable with technology as we are when creating new products or enhancing existing ones. Often I've heard people ask "would your mom be able to figure it out." In the case of what we are currently testing I can proudly say that unprompted the CNN.com beta passed "the mom test." That's great news and makes me very excited about how we'll be received when the new pages are debuted on July 1. We've got what I think will be a great marketing campaign that will be rolling out in the coming weeks and months that I'll be communicating more about soon. Displaying 10 Comments | Add comment
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