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June 15, 2007
Posted: 02:47 PM ET
If I were to describe all the intricate technical details behind the new CNN.com, you’d probably fall asleep before you could hit the back button. Of course, those of us working at CNN.com would be jealous, because most of us have gotten very little sleep in recent months. From a technology standpoint, the biggest shift in the new CNN.com is the inclusion of more dynamic services. You’ll notice the ability to personalize your weather in the global navigation at the top of this page and across the entire site. On the homepage, there’s an an additional area for your local forecast as well as headlines from your area. On story pages, there’s a “We Recommend” box in the lower right that offers related content from CNN.com and our partners tailored to the most recent stories you’ve read. In the coming months, you’ll notice more features that further personalize your experience on CNN.com. So what’s interesting about all that? From the time CNN.com launched in 1995, it’s been mostly a “flat” site, meaning every user essentially got the same content. As you might expect, a site like CNN.com serves millions of users each day, and traffic can double or triple at a moment’s notice during breaking news. Everything we do from a technology standpoint must have the ability to scale effectively during those times. The ability to reliably serve traffic and manage bandwidth is a science in itself, and we’ve all read and heard about various web sites crashing under the weight of traffic. We’d rather report those stories rather than be the subject of them. This is also the first time we’ve conducted an extensive beta, which is a little like trying to change your tire while driving a hundred miles an hour. Though challenging, we’ve learned a lot, especially via feedback from users. We’ve made several hundred fixes during the beta period and we have many more planned… so keep the comments coming! Anyway, we’ve spent a good portion of the last year designing and building new systems to deliver a richer and more targeted experience for users whether you’re scanning headlines, watching video, checking the weather or reading the latest news. There’s been a large technology team devoted to this project, and it’s fair to say there are well over a hundred technologists involved and hundreds of thousands of lines of code that have been written over the course of many months. Once the new CNN.com rolls out, we’ll all be getting some much-needed sleep. Posted by: Simit Shah, Director of Web Operations
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