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June 25, 2007
Posted: 11:44 AM ET
First and foremost, I want to personally thank you for being some of CNN.com’s best customers, fans and supporters. As Pipeline subscribers, you’ve done the rarity… signed up for a pay content service on the internet. I hope that you’ve found value in your 7 cent/day habit. When we go free next week, I know some of you are going to be happy… and some not so happy. As a habitual, daily Pipeline addict, I will join you in going through withdrawal symptoms born of not having a commercial-free user experience. I will also miss my baby, the downloadable player, which allowed me to view all my videos in one place, pin the video to my desktop in mini mode, and browse/search videos. A ton of work and creative thought went into building the CNN Pipeline Player, and the team that built it and its many components must be commended for their vision and true innovation. So, why are we changing to a new model and a new service? Couple of reasons. First, as popular as the service was, it became clear to us that reaching true scale was going to be impossible if the product remained a pay service. Remember that our entire mission is about getting more news to more people on more platforms… and too few people actually subscribed for us to meet that goal. Second, once we built our new flash video experience in the Integrated Story presentation on CNN.com, we realized that that was a better experience than even the Pipeline player for videos. There are no load times, no pop-up players, no changing software environment to worry about, and you can get more context for the story in an integrated way. In short, we could create a better news experience within CNN.com than on any other site, and once that includes free live Pipeline content, our new site will be a game changer. Time will tell if we’re right. Rest assured that we will continue to innovate and make the video viewing experience on CNN.com (whether live or on-demand), the best in the world. Thank you again for being part of this community helping us to get there together.
UPDATE: Follow-up note to CNN Pipeline subscribers from the GM
June 28, 2007 Yikes. Ye of little faith! Let me see if I can tamp down some of your concerns. First, the stories of Pipeline’s death are greatly exaggerated. All we’re basically doing is taking it from a pay downloadbale player/service and integrating it into CNN.com overall to make it accessible to the millions of people who use our site everyday. You’ll still get all the great content from around the world including CNNI; you just won’t have to pay. Bottom line, we’re just making it easier (and cheaper) for everyone to access and we’re changing the name… it’s just rolled into our new and improved CNN.com Video offering. And see if this helps: when we launch, there will be NO COMMERCIALS, much less the type of repetitive ones you’ve apparently come to expect from us.
I wish I could respond to all of you, but we’ve got lots to do in the next few days. Come see us on Monday and spread the word about the new CNN.com (now with Pipeline content included FREE!). Thanks again. Posted by: David Payne, SVP and General Manager
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