The world of 'server huggers'
I took a recent trip "into the cloud" of the Internet for CNN.com. The goal was to find some or all of the photos, blog posts, status updates and documents I save to the Internet instead of on my laptop or work computer. Part of the way through my adventure, after visiting an IBM cloud computing center (shown above), I learned the IT industry has a name for people like me who want to find the real locations of their digital data. When Rich Miller, a blogger at Data Center Knowledge, told me about the term, which has a negative, Luddite connotation to it, I thought, "ACK! I don't want to be one of those." But I do think there's value in knowing your cloud data has a real-world home in energy-sucking data centers all over the world, likely in secret locations. I thought I'd share an ultimate example in server-huggery, which Miller pointed me to. The Planet, a data storage company with centers in Dallas and Houston, Texas, and in London, England, recently held a promotion where they sent photos of their servers out to customers. And these weren't just any servers. They were the servers these clients stored Web sites and business data on. The Planet even put little name cards in front of the hulking computers. Kevin Hazard, who has blogged about the promotion for the company, told me The Planet likes to invite its customers and the public into its data centers. He says such transparency - which is highly uncommon in the data industry - is important because it keeps data providers honest. Sometimes when clients come to the centers they literally hug the machines, he said. To some, that may sound bizarre. Hazard says it's just "a techie pride kind of thing.” Displaying 23 Comments | Add comment
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