November 4th, 2009
11:30 AM ET
The world of 'server huggers'

I took a recent trip "into the cloud" of the Internet for CNN.com. The goal was to find some or all of the photos, blog posts, status updates and documents I save to the Internet instead of on my laptop or work computer.

Part of the way through my adventure, after visiting an IBM cloud computing center (shown above), I learned the IT industry has a name for people like me who want to find the real locations of their digital data.

They call us "server huggers."

When Rich Miller, a blogger at Data Center Knowledge, told me about the term, which has a negative, Luddite connotation to it, I thought, "ACK! I don't want to be one of those."

But I do think there's value in knowing your cloud data has a real-world home in energy-sucking data centers all over the world, likely in secret locations.

I thought I'd share an ultimate example in server-huggery, which Miller pointed me to.

The Planet, a data storage company with centers in Dallas and Houston, Texas, and in London,  England, recently held a promotion where they sent photos of their servers out to customers. And these weren't just any servers. They were the servers these clients stored Web sites and business data on.

The Planet even put little name cards in front of the hulking computers.

Kevin Hazard, who has blogged about the promotion for the company, told me The Planet likes to invite its customers and the public into its data centers. He says such transparency - which is highly uncommon in the data industry - is important because it keeps data providers honest.

Sometimes when clients come to the centers they literally hug the machines, he said.

To some, that may sound bizarre.

Hazard says it's just "a techie pride kind of thing.”

Posted by: John Sutter - CNN.com writer/producer
Filed under: Content • Technology


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Displaying 23 Comments | Add comment
1
November 4th, 2009
2:54 pm ET
 

So they make fun of the customer, and yet if you took a good look you'd find a server named "Gandalf," and one named "Spock," and one named "HAL9000," etc. How do I know this? EVERY server farm has these names somewhere. Geeks, go figure.

Posted by: Bubba
2
November 4th, 2009
3:42 pm ET
 

Bubba wrote: "So they make fun of the customer, and yet if you took a good look you'd find a server named "Gandalf," and one named "Spock," and one named "HAL9000," etc. How do I know this? EVERY server farm has these names somewhere. "

Not so much anymore, especially in large data centers such as those discussed in the article. Even if the bean counters hadn't squashed such creativity with their reams of inane policies, it's just too hard to keep track of names like that when you have hundred or thousands of servers. These days the server names are much more likely to be something like xxxWEBP204, if not H100024.

Posted by: OldTimeGeek
3
November 4th, 2009
3:48 pm ET
 

No server names like this in my data center.

We make the admins create a name relevant to its duty.

Although in a previous job, we did everything as characters from Tolkein. The boss' computer was Smaug. As in lays around counting money instead of actual work.

Posted by: 2
4
November 4th, 2009
4:09 pm ET
 

What about server farms in space? If we are going to have hotels in space by 2012, we can have server farms before that and they won't need too much heating! LOL! This is a great article... "save the servers"

Posted by: Linda Vaitkus
5
November 4th, 2009
4:11 pm ET
 

@Bubba: I doubt that these data centers have named servers at all (of course they will have a name, but they will be computer generated, perhaps just random letters and numbers). These centers have hundreds, if not thousands of individual servers, and no one is going to bother naming them all.

Posted by: Gandalf
6
November 4th, 2009
6:51 pm ET
 

Usually in big data centers, they name the servers based on a number of things, like what os its running, the hardware vendor, whether its for consumer use or for test use or for developer use, whether its passive or active server, etc etc. I have seen some crazy names in my days though that don't adhere to any standards or relevancy.

Posted by: SomeWhatInformed
7
November 4th, 2009
7:30 pm ET
 

Yes, there is a Gandalf out there, along with Arwen, Aragorn, bilfor and others from LotR. Have not seen Spock or HAL9000, but I'm sure they're somewhere.

.... Don

Posted by: Don
8
November 4th, 2009
8:44 pm ET
 

I believe we recently saw a cloud 'burst' and a whole lot of people lost all their cell phone contact info, emails, etc... I notice IBM is not talking about that disaster.

Posted by: Angry Buddhist
9
November 4th, 2009
8:51 pm ET
 

I heard that George Foremen just opened his first data center. All the servers are named George.

Posted by: ExpatGaijin
10
November 4th, 2009
11:13 pm ET
 

In the early 1980s, the two mainframes at at the Naval Oceanography Command Center Guam were "Bert" and "Ernie" and the two at the Naval Oceanography Command Center Honolulu were "Ham" and "Eggs". I've forgotten what these computers were called in Rota Spain, Norfolk Virginia and Suitland Maryland but the names were replaced in the late 1980s. It seemed that some ship driving Naval Officers switched to Meteorologist and these names just weren't "miliary enough" for them...

Posted by: Mike
11
November 4th, 2009
11:58 pm ET
 

Redundancy, that is the key, but I doubt that is built into the system, bean counters etc. it is all doomed to failure..

It will take at least one or two major catastrophic failures until the fallacy of this system is proven out. When will this happen? Who knows, but happen it will.

Posted by: Bman
12
November 5th, 2009
2:36 am ET
 

My servers were named after Godzilla and all of the monsters that he fought over the years in those over the top monster movies!

Posted by: Samuel Gold
13
November 5th, 2009
9:53 am ET
 

"( What about server farms in space? If we are going to have hotels in space by 2012, we can have server farms before that and they won't need too much heating! LOL! This is a great article... "save the servers" )"

That would be even more of a challenge than keeping server farms cool here on the surface. In space, there would be nowhere for the heat to radiate... so cooling would need to be even more power consuming.

Posted by: J Woodard
14
November 5th, 2009
9:58 am ET
 

Data mining is here to stay. Unless you live in the wilds of Montana, etc, grow your own food, work for cash under the table, have no bank accounts, credit cards, supermarket discount cards, library cards, and email addresses you are fair game for any and all public and private databases to gather information on what you do, what you buy, and your thoughts are as expressed in blogs or a forum like this one. We have surpassed anything that George Orwell could have ever conceived. And, to all those data miners reading this, I like my coffee strong and usually have 2 cups in the morning.

Posted by: Harmon Prives
15
November 5th, 2009
10:36 am ET
 

I've only got a few computers in my network, therefore I use Goofy, Daffy, Mickey, Minnie, etc.

Posted by: HRPufnstuf
16
November 5th, 2009
10:40 am ET
 

Hmmm, My company has server names like Larry, Curly, and Moe. I guess we're just not cool enough.

Posted by: Henry Miller
17
November 5th, 2009
11:36 am ET
 

back in the day before the internet became commercial, a LOT of the machines on the internet were Digital Equipment Corp (DEC) "VAX" machines. A major node map back then was orders of magnitude simpler than it would be today, and those node machines often had names from fiction. However one of my favorite was a twist on the hardware : turtlevax. It's true that these days host machines are so plentiful that they will be more like license plates than famous elven princes.

Posted by: Ed
18
November 5th, 2009
11:46 am ET
 

My server names all indicate what services they run in some way. You're another misinformed customer Bubba. Users, go figure.

Posted by: Steve
19
November 5th, 2009
12:34 pm ET
 

I'm happy to work in an environment that's still small enough to allow us some creativity in server names. We picked a theme and ran with it. So now we have servers with names like Augusta, Pinehurst, SpyGlassHill, Oakmont and Doral.

We figure that while we're at work, we can at least do things to remind ourselves of what we do when we're not at work.

Sometimes the debates on what to name a new server are the high points of the day.

Posted by: Someone Else
20
November 5th, 2009
12:39 pm ET
 

We had server names like that. We found that Managers in large installations who allowed those kind of names lacked vision and spent too much time letting the technology drive the business instead of the business driving the technology. We ended up with a mixture of technologies that very few people know that only support a few applications with zero documentation. This reeks havoc when the people who know how it all works leave or retire. Standards and documentation are a good thing fellow geeks, including the names of your servers! It allows me to take a vacation.

Posted by: J.
21
November 5th, 2009
2:12 pm ET
 

As a compter science grad student, we had thor and Mo, larry & Curly servers.

Posted by: R2504
22
November 5th, 2009
4:25 pm ET
 

Re: server names, I changed my company's environment from random Godzilla monsters to "meaningful identifiers" when I came here. App01, App02, ... DB01, DB02, ... etc. are much easier to respond to than Godzilla, Godzuki, Mothra et al.

Creativity is great and I was sorry to kill it, but when someone new has to jump in and troubleshoot you want them to know what's broken immediately, not spend 10 minutes looking for a cheat sheet of which server does what.

My last company had a compromise system: servers we grouped in naming categories based on what they did. Trees (web servers), Dead Artists (database servers), Gemstones & Minerals (Mail) - If you know the taxonomy you know what's broken, and the number of groups is finite (and small).

Posted by: voretaq7
23
November 6th, 2009
8:49 am ET
 

Server hugging may sound innocuous or even silly, but it has profound implications for carbon footprints. If you don't know the exact location of your data center, then you can't verify that they are taking steps to minimize their carbon footprint.

Anonymity is a perfect way to avoid accountability.

Posted by: Robert Nagle
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