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Thanks for visiting CNN.com's Beta site. During the past few weeks, you told us what you liked and what irked you. You were passionate and honest... sometimes painfully so! But we're really grateful that you didn't hold back, and let us know what you were thinking. We've absorbed and dissected that feedback so we can evolve and craft a CNN.com that works for you. First and foremost, I want to personally thank you for being some of CNN.com's best customers, fans and supporters. As Pipeline subscribers, you've done the rarity... signed up for a pay content service on the internet. I hope that you've found value in your 7 cent/day habit. Staying on top of breaking news and getting that news to you as it happens has always been at the top of our priorities at CNN.com. We make every effort to get the latest developments out as they break, and the new site is going to make it easier than ever before for you to find the newest updates on stories you care about. A clear pattern of comments from our audience is emerging, and I'd like to update you on our progress. On the positive side, we're hearing things like the new site is clean, easy to navigate, simple, and has great new features like local news/weather and flash video. On the "areas of improvement" (euphemism for you guys have screwed up), we're hearing that the site is "too white," doesn't have enough news, is hard to read/scan, and the videos are really choppy and don't work well in (earlier) versions of Firefox. If I were to describe all the intricate technical details behind the new CNN.com, you'd probably fall asleep before you could hit the back button. Of course, those of us working at CNN.com would be jealous, because most of us have gotten very little sleep in recent months. As the other posts have mentioned, CNN.com is taking the next step in storytelling by taking advantage of the best elements available to tell a story. From the video perspective, this means better incorporation of video into our overall story telling and it also means an improved overall video experience. The principle means for doing that is the move to an in-page flash video player and in-page video across our various storytelling pages: At the core of CNN.com are the stories we tell. When creating our new version of story pages we worked off the idea that, online, all media types are created equal – text, video, photos, graphics and audio. That's our advantage. Other platforms are relatively limited to one or two formats, but online we can use lots of media to help tell great stories. Our integrated multimedia storytelling pages – we call them "mosaics" around the newsroom – try to get at that. Our goal is to make getting news and information easy, simple and accessible. I just got back from 2 weeks in Japan so I missed a lot of the excitement (and work!) of the beta launch. When I got back of course one of the first calls was to my mom to let her know I was safely back knowing she would be worried like all moms would be. Glad to see a healthy dialogue already starting through our blog. Keep the comments coming! When we started this project we wanted to take a new look at everything – content offerings, back end tools, features, etc. – to see if we were meeting the needs of our audience. Frankly, our latest redesign had been in 2002, and some of our technologies were based on 1996 thinking. So we knew there were opportunities available that we were not yet taking advantage of. But we also didn't want to start adding features for the sake of adding features – we wanted to evolve CNN.com in a way that met the demands of our users. CNN.com's core mission is to provide you with timely and accurate access to news and information. And as David mentioned in his post, we do this well. But we also understand that there are a lot of places for you to get news and information online, so we want to make sure we are "being a good web citizen." This concept is based on the notion that it is beneficial for all if we make it easy for you to find the most relevant content that suits your needs, even if it is outside of CNN.com. Full story » |
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