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For the last four years, live video has been a big part of CNN.com. From launching the first live online video service in 2005 with CNN Pipeline, to breaking the all-time record for the largest live video event in Internet history earlier this year, suffice it to say, CNN.com changed the game for live video online. Along the way, you taught us a lot. We learned that you mostly use live video to stay updated on breaking news events and experience the seminal moments of our time – things like the Pres. Obama's Inauguration, Michael Jackson’s memorial, even this week's Oprah's Book Club Event. But outside of these major events, viewing of anchor-driven, produced, live video programming on CNN.com has been very small, especially in comparison to the millions of on-demand video streams you consume on the site every day. And it's with that in mind that we've made a few changes on the video front. Here’s some exciting news: CNN and Oprah's Book Club are teaming up to bring you a novel that will touch your heart - "Say You're One of Them," stories told through the eyes of children who face the unimaginable. A boy who tries to stop his sister from selling her body to pay for his schooling. As you may have heard, CNN.com was recently nominated for a Webby Award in the broadband category. Obviously, this is a huge honor of which we're very proud - and we hope you feel the same! With that, we are humbly asking for your support by voting for us in the Webby People's Voice Awards, voted on by the general public. Now through April 30th, you can register and vote for your favorite Web sites at http://pv.webbyawards.com ... And if you want to make sure you vote for CNN.com, click the Web site’s icon and select “Broadband” in the dropdown menu, then cast your vote for CNN.com Video! Where were you when history was made? Nearly 2 million people crowded onto the National Mall and along the parade route to see the inauguration of our 44th President; but millions of you who weren’t in the nation's capital – or got there and wanted to share the experience online – came to CNN.com. Thanks to you, we made a little history, too. We're very excited about something we're planning to offer you on the day of President-elect Barack Obama's inauguration, so we wanted to give you a sneak peek. Naturally, you’ll be able to watch the Inauguration on CNN.com Live... but you’ll also be able share the experience with your friends! At CNN.com, we’re always working to enhance and improve the video experience for YOU, our consumers. We are very happy to announce our latest move in that effort with the introduction of the CNN.com embeddable video player, a stand-alone video player that can be virally distributed by using a code snippet to embed on almost any site or blog that you choose. For the time being, the player is limited to a single clip and available in the player size, 384×216. We've also added a share feature to allow you to share videos on your favorite social networking sites like Facebook and MySpace. First and foremost, I want to personally thank you for being some of CNN.com's best customers, fans and supporters. As Pipeline subscribers, you've done the rarity... signed up for a pay content service on the internet. I hope that you've found value in your 7 cent/day habit. A clear pattern of comments from our audience is emerging, and I'd like to update you on our progress. On the positive side, we're hearing things like the new site is clean, easy to navigate, simple, and has great new features like local news/weather and flash video. On the "areas of improvement" (euphemism for you guys have screwed up), we're hearing that the site is "too white," doesn't have enough news, is hard to read/scan, and the videos are really choppy and don't work well in (earlier) versions of Firefox. As the other posts have mentioned, CNN.com is taking the next step in storytelling by taking advantage of the best elements available to tell a story. From the video perspective, this means better incorporation of video into our overall story telling and it also means an improved overall video experience. The principle means for doing that is the move to an in-page flash video player and in-page video across our various storytelling pages: |
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